The 14-phase SMS sales process LeaseUp Bulldog runs on every lead. No black box — every message, every branch, every decision is visible, auditable, and one tap away from manual takeover.
Compressed from the full 14-phase playbook. Each phase is built around how leasing prospects actually decide — not how cron timers fire.
Auto-created from Zillow, Apartments.com, your web form, or any webhook source. First contact fires within 60 seconds.
"Hey Marie! Just saw you reached out about The Jackson. Mind sharing your name and email so I can keep your file straight?"
One question per SMS. Conversational, not a form. Move-in date, bedrooms, budget. Status flips: new → contacted → engaged.
"Cool, June 1 works. 1BR or something bigger?"
Two or three lifestyle questions surface the lead's emotional hook — WFH layout, parking, view, urgency. All notes appended to the lead profile.
"What grabbed you about The Jackson specifically?"
Recommends a unit that fits both the budget and the preferences mined in phase 3. Doesn't push over-budget.
"There's a 1BR at $1,250 — corner windows, courtyard view since you mentioned WFH. Works with your budget?"
Direct ask for the application — leveraging any active free-app special. The default path before tours.
"Awesome. The app is FREE this week — want me to send the link to lock it in?"
Distinguishes "I want to see it" (legit) from "let me think" (soft hesitation). Soft hesitation gets the Socratic two-beat with a free-cancellation analogy.
"When you book a hotel with free cancellation, are you locked in if plans change?"
Calendar slot offered, booked, and confirmed in the lead's local timezone. Pre-tour reminders fire at 24h, morning-of, and 2h before.
"Hi Marie, looking forward to seeing you tomorrow at 2pm at The Jackson."
Leasing agent jots one line on the lead profile after the tour. Every subsequent AI message references it — by name, by concern, by preference.
"I know parking was a question — we have a guaranteed assigned spot if you go forward."
Decision-cycle-aligned nudges, not robotic timers. Warm afterglow at +6h, empathy at +18h, direct at +78h, disqualifying close at day 7.
"What's the part you're stuck on, Marie? Price, timing, or the dog policy?"
Lead status flips to applied. Kanban moves the card. Remaining chase tasks auto-cancel — idempotent and clean.
"Got it, your application's in! Team will review within 24–48h."
Operator clicks one button. AI texts immediately — warm on approval, emotionally safe on decline. Decline never explains reason (compliance-clean).
"Marie, great news — you're approved! Lease docs coming for e-sign shortly."
Operator marks lease signed → performance loop closed. AI sends the welcome-home message with move-in details.
"Welcome home, Marie! Lease signed and locked in."
Below is a typical lead-to-tour path the AI runs autonomously. No team intervention. The lead never knows whether it's a person or the AI until they show up at the leasing office.
The thread never goes cold because the AI's job ended. It always hands the next move back to the lead.
One or two sentences. No em-dashes, no robotic preambles, no self-correcting phrases. SMS-native voice.
Guardrails refuse to discuss anything that crosses Fair Housing lines. Every conversation is logged for audit.
Your team sees a live conversation feed across all properties. One tap pauses the AI and hands the thread to a human.
Every AI decision is logged with the prompt context, the reasoning, and the outcome. Full audit log searchable per property.
Flat monthly per portfolio size. No per-lease attribution fights, no surprise charges, no metered chat tokens.
15-minute call. We'll show you exactly what Bulldog would have said and what it would have booked.