Built for the lease-up.
A lease-up is the stretch between a building opening and reaching stabilized occupancy. Lead volume is at its peak, the leasing team is new or thin, and every unanswered inquiry is a unit that sits empty a little longer.
The months when speed costs the most.
In multifamily, "lease-up" means filling a newly built or newly renovated community from zero to stabilized occupancy. It is also the phrase people use for repositioning a property with a large batch of vacant units. Either way the problem is the same: more inquiries than any leasing office can answer one by one, arriving at all hours, while concessions and carrying costs accrue on every empty unit.
The usual answer is to staff up for a few months, hire a lease-up marketing firm, or accept that evening and weekend leads get answered the next business day. Bulldog is a fourth option: an AI leasing assistant that works every lead the moment it arrives, for the whole lease-up, at a fraction of the cost of extra headcount.
Every inquiry worked, none dropped.
Picks up every lead
Zillow, Apartments.com, Apartment List, Zumper, Facebook lead ads, your website: every inquiry that reaches AppFolio is picked up within about two minutes.
Texts and qualifies
The first text goes out as soon as the lead is picked up during the day, and at 8am for overnight inquiries. Move-in date, budget, unit type and pets are confirmed in two or three messages.
Books the tour
Real tour slots from your calendar, booked in the same text thread, written back to AppFolio so your team sees it.
Follows up, then closes politely
Leads that go quiet get a measured follow-up cadence and a polite close. They tour, they sign, or they opt out.
Scales with the volume, not with headcount.
- Volume doesn't slow it down. Whether 20 or 400 inquiries arrive in a week, each gets the same first text and the same replies in seconds.
- Month to month. No annual contract, so you can run Bulldog for exactly the length of the lease-up and stop when the building stabilizes.
- Live the next business day. A 15-minute setup call, then your property is answering leads by the next morning. No CRM migration.
- Your team stays in control. Every thread is logged and one tap from manual takeover, and Bulldog stands down the moment a renter applies.
- Fair Housing guardrails. The AI only states pricing, concessions and availability you've approved for the property, and escalates anything it shouldn't answer. How the guardrails work.
Priced by door, not by lease.
| Community size | Monthly cost | Per door |
|---|---|---|
| 100 units | $199 | $1.99 |
| 200 units | $449 | $2.25 |
| 300 units | $699 | $2.33 |
| 500 units | $1,199 | $2.40 |
Published pricing: $199 covers the first 100 doors, then $2.50 per door to 1,000. No setup fee and no per-lease fees. 30-day free trial. Full pricing.
Results on a live account.
Applications
Two communities, matched 30-day windows before and after Bulldog, 2026. Seasonal control still in progress.
Median reply to renter texts
Live accounts, last 90 days, any hour.
First text, daytime inquiries
Median over the last 30 days.
Common questions.
What does lease-up mean in apartments?
Lease-up is the period after a new or renovated multifamily community opens, during which it is leased from low occupancy to stabilized occupancy. It typically has the highest inquiry volume of a property's life and the most pressure on the leasing team.
Can I use Bulldog only for the lease-up and then stop?
Yes. Billing is month to month with no contract, so you can run it for the length of the lease-up and cancel from the dashboard.
Does it replace a lease-up marketing agency?
No. An agency generates and markets to leads; Bulldog answers and works them. Many lease-ups need both: the agency fills the top of the funnel and Bulldog makes sure none of those leads go unanswered.
Can the AI talk about concessions and specials?
Yes, if you configure them for the property. It only states pricing, concessions and availability you have approved, and you can change them at any time during the lease-up.
What PMS do I need?
AppFolio. Bulldog reads new guest cards from AppFolio and writes the outcome back.
Start the lease-up with every lead answered.
30-day free trial. Setup on a 15-minute call. Your first property is live by the next morning.