From your first property to your thousandth. Same product. Different scope. Pick the plan that fits the operator you are today — upgrade when you outgrow it.
Everything you need to never miss a lead.
If you run your own properties and answer your own phone, Starter is the floor that catches every lead you'd otherwise lose to the competitor who replied first. One flat price, all features included.
Every new inquiry — from Zillow, Apartments.com, your website form, anywhere — gets a personalized text reply within a minute. The AI references the property, the unit type they asked about, and asks the right next question. Doesn't sound like a chatbot.
Across two or three conversational messages, the AI confirms move-in date, budget, unit type, and pets. No forms. No drop-off. The information shows up in your dashboard pre-filled and ready for a tour booking.
Once a lead is qualified, the AI offers tour slots from your calendar, books the time, sends a confirmation, and follows up with a reminder 24 hours before. You walk in already knowing the prospect.
Every lead's full SMS thread, sentiment, qualification flags, and AI decisions in one searchable view. Manual takeover is one click away — type a message and the AI hands the conversation to you mid-stream.
Live vacancy tracker per property, lease-up forecasting, and a daily snapshot of where each unit is in the pipeline. Stop guessing how your lease-up is trending.
Built-in refusal logic stops the AI from discussing anything that crosses Fair Housing lines. Automatic STOP keyword handling. Full audit log of every AI decision.
Best for
Owner-operators and small property managers under 250 units who want every after-hours lead replied to before the competitor does — at one flat, predictable price.
Scale your portfolio without scaling your team.
Once you cross 250 units, lead volume becomes a real operational problem. Regional gives you portfolio-wide visibility, owner reporting, and the integrations you'd otherwise glue together yourself — priced at $4/door above the 250-unit base.
All Starter capabilities — AI reply, qualification, tour booking, conversation dashboard, occupancy intelligence — extended across unlimited properties with per-property AI personas, specials, and unit availability.
All your properties at a glance with side-by-side KPIs: response time, tour rate, application starts, conversion. Spot the property that's underperforming before your owner does.
Weekly and monthly performance reports auto-generated and emailed to the owners of each property. Includes leases signed, conversion trends, and forecast — all written in plain English.
Monitors comparable rents in your sub-market and surfaces alerts when your asking rent drifts above or below the comp set. Built for ops teams who need to defend pricing decisions to ownership.
Pre-built webhooks for Zillow, Apartments.com, AppFolio, Facebook Lead Ads, and HubSpot CRM. No engineering required. Add a new lead source in under five minutes.
A dedicated setup specialist handles your account configuration, AI persona tuning, and integration wiring. First conversation live within 24 hours of signup.
Best for
Regional property managers and management companies with 251–1,000 units who've outgrown a spreadsheet but aren't ready for enterprise software.
Custom AI behavior across your entire portfolio.
At enterprise scale, off-the-shelf doesn't fit. Portfolio is the plan when you need a per-property persona, a real SLA, an API your engineers can build into, and a named human you can call. Volume discounts kick in at 1k, 2.5k, and 5k+ units.
All Regional capabilities — portfolio dashboard, tenant retention, owner reports, competitor tracking, integrations — extended to unlimited properties, unlimited users, unlimited concurrent conversations. Per-door pricing drops at 1,000, 2,500, and 5,000+ unit milestones.
A named senior account manager assigned to your account. Weekly check-ins, escalation path for ops issues, and direct line to the founding team for product feedback or roadmap input.
We tune the AI's tone, vocabulary, persona, and qualification criteria per property — or per region. Your luxury high-rise in Uptown Dallas doesn't sound like your workforce housing community in Houston, and it shouldn't.
Owner reports go out under your management company's branding, not ours. Custom logo, color palette, signature line. Ownership groups never know there's an AI in the loop unless you choose to tell them.
Full REST API + webhooks so your engineering team can integrate LeaseUp Bulldog into your existing tech stack — Yardi, RealPage, custom CRMs, BI dashboards. We provide docs, SDKs, and engineering support.
99.9% uptime SLA with credits for downtime. 1-hour critical-issue response window during business hours. Quarterly security and SOC 2 documentation reviews available on request.
Founder-led strategic planning sessions four times a year — in-person or Zoom. Roadmap alignment, custom feature requests, market expansion planning. We treat Portfolio customers like partners.
Best for
Enterprise management companies, REITs, and large multifamily operators with 1,000+ units across multiple markets who need custom configuration, an SLA, and an API.
Every feature, every plan. Pricing lives on a separate page so you can compare what you're actually getting first.
| Feature | Starter | Regional | Portfolio |
|---|---|---|---|
| Units included | Up to 250 | 251 – 1,000 | 1,000+ |
| Properties supported | Unlimited | Unlimited | Unlimited |
| AI SMS reply in under 60 seconds | |||
| Automatic lead qualification | |||
| Tour scheduling on autopilot | |||
| Conversation dashboard with manual takeover | |||
| Occupancy intelligence per property | |||
| Fair Housing & TCPA guardrails | |||
| Portfolio dashboard with side-by-side KPIs | — | ||
| AI-generated owner reports | — | ||
| Competitor rent tracking | — | ||
| Lead source integrations (Zillow, AppFolio, etc.) | — | ||
| Priority onboarding | — | ||
| Dedicated account manager | — | — | |
| Custom AI prompt configuration per property | — | — | |
| White-label reporting | — | — | |
| API access | — | — | |
| SLA guarantees (99.9% uptime, 1hr response) | — | — | |
| Quarterly strategy reviews | — | — |
── Curious about the workflow?
All three plans share the same five-step lifecycle — only the scope and customization changes.
See How It Works14-day free trial on Starter and Regional. Custom contract on Portfolio. We'll set up your first property with you on a 15-minute call.