LeaseUp Bulldog vs Funnel Leasing.
Two different products for two different operators. Funnel Leasing is renter-centric multifamily CRM with Fenix AI agents (built on Sierra), online leasing and a resident app. Bulldog is a texting agent for AppFolio operators who want after-hours leads answered this week.
The facts, labeled.
| Funnel Leasing | LeaseUp Bulldog | |
|---|---|---|
| Channels | SMS, email, voice, chat | SMS (text) only |
| PMS integrations | Yardi, RealPage, Entrata, ResMan (vendor site); AppFolio not listed | AppFolio (guest-card sync and write-back) |
| Price | List prices removed Sep 2026. Archived Jun 2026 list: $2.05/unit/mo Essentials, $3.70/unit/mo Intelligence, plus setup fees | $199/mo first 100 doors, then $2.50/door |
| Minimum | 2,000 conventional units (vendor contact page) | None |
| Trial | No trial; demo only | 30-day free trial, self-serve checkout |
| Time to live | Full CRM rollout; third parties report 6–10 weeks | Live next business day (15-minute setup call) |
| Scope | CRM, leasing AI, resident AI, voice, online leasing, resident app | Leasing only: response, qualification, follow-up, tour booking |
| Human handoff | Human-plus-AI model; staff queues | One-tap takeover; stands down at application |
| Fair Housing | Fair Housing posture with legal counsel on the executive team | Approved-facts-only replies; protected-class topics escalated; full audit log |
| Scale | ~2M units; 9 of the 15–16 largest operators; $50M revenue (Sep 2026) | Founder-led; results published from two communities (+85% applications; 7s median reply to renter texts) |
Vendor facts checked 1 October 2026 against each vendor's own site and dated third-party sources; prices marked "reported" are not published by the vendor and come from third-party guides. Tell us if something is out of date: support@leaseupbulldog.com. Sources: Funnel contact page (2,000-unit minimum) · Archived packages page with list prices (Jun 2026) · Funnel integrations · Fenix launch (Apr 2025)
Pick the one built for your portfolio.
Choose Funnel Leasing if
Operators with 2,000+ conventional units who want CRM, AI, online leasing and the resident app from one vendor with deep Yardi, RealPage or Entrata sync.
Strengths: One system: CRM, AI, online leasing and resident app with a single guest card across the portfolio. Deep, long-standing two-way sync with Yardi, RealPage and Entrata.
Choose LeaseUp Bulldog if
Operators under ~2,500 doors on AppFolio who want after-hours texting live this week without a CRM project.
You'll give up: No voice, email or web chat. No maintenance, renewal or collections agents. AppFolio is the only PMS integration today. Small company, short track record.
What it costs at 100, 300 and 1,000 doors.
| Doors | LeaseUp Bulldog (published) | Funnel Leasing (vendor, archived) |
|---|---|---|
| 100 | $199/mo | List prices removed Sep 2026. Archived Jun 2026 list: $2.05/unit/mo Essentials, $3.70/unit/mo Intelligence, plus setup fees |
| 300 | $699/mo ($2.33/door) | List prices removed Sep 2026. Archived Jun 2026 list: $2.05/unit/mo Essentials, $3.70/unit/mo Intelligence, plus setup fees |
| 1,000 | $2,449/mo ($2.45/door) | List prices removed Sep 2026. Archived Jun 2026 list: $2.05/unit/mo Essentials, $3.70/unit/mo Intelligence, plus setup fees |
Bulldog figures from the published price list: $199 covers the first 100 doors, $2.50 per door to 1,000, $2.25 to 2,500, $2.00 beyond. Competitor figures are repeated as published or reported; we don't estimate what a vendor hasn't stated.
Common questions.
Does LeaseUp Bulldog integrate with the same systems as Funnel Leasing?
No. Bulldog integrates with AppFolio today. Funnel Leasing lists: Yardi, RealPage, Entrata, ResMan (vendor site); AppFolio not listed.
Which responds faster?
Bulldog sends the first text on a new daytime lead in a median of about 100 seconds and answers renter texts in a median of 7 seconds (live accounts). Funnel Leasing: no specific first-reply time is published.
Can I run both?
Technically yes, but we don't recommend two assistants texting the same renter. Bulldog stands down automatically once a renter applies, which prevents double-texting with a PMS-native assistant.
See Bulldog on your own leads, free for 30 days.
30-day free trial. Setup on a 15-minute call. Your first property is live by the next morning.