Funnel Leasing vs Knock CRM.
Funnel Leasing is a renter-centric multifamily CRM with Fenix AI agents (built on Sierra), online leasing and a resident app. Knock CRM is RealPage's multifamily CRM, now hosting the RealPage AI Leasing Agent built with OpenAI. Both are enterprise platforms; here is how they differ on the facts each vendor and dated third parties publish.
The facts, labeled.
| Funnel Leasing | Knock CRM | |
|---|---|---|
| Channels | SMS, email, voice, chat | Chat, text, email, voice |
| PMS integrations | Yardi, RealPage, Entrata, ResMan (vendor site); AppFolio not listed | RealPage, Yardi, Entrata, ResMan, MRI, AMSI (vendor directory); AppFolio announced 2022 |
| Price | List prices removed Sep 2026. Archived Jun 2026 list: $2.05/unit/mo Essentials, $3.70/unit/mo Intelligence, plus setup fees | Not published; quote-only, unit-based (reported) |
| Minimum | 2,000 conventional units (vendor contact page) | Not published |
| Trial | No trial; demo only | No trial; demo only |
| Time to live | Full CRM rollout; third parties report 6–10 weeks | Not published |
| Scope | CRM, leasing AI, resident AI, voice, online leasing, resident app | Full CRM with attribution, scheduling, ID-verified tours; AI leasing agent inside the CRM; resident scope via other RealPage products |
| Human handoff | Human-plus-AI model; staff queues | Agent tag-in/tag-out |
| Fair Housing | Fair Housing posture with legal counsel on the executive team | "Designed to support Fair Housing"; RealPage AI governance framework |
| Scale | ~2M units; 9 of the 15–16 largest operators; $50M revenue (Sep 2026) | 2.8M units; owned by RealPage (Thoma Bravo) since Oct 2022 |
Vendor facts checked 1 October 2026 against each vendor's own site and dated third-party sources; prices marked "reported" are not published by the vendor and come from third-party guides. Tell us if something is out of date: support@leaseupbulldog.com. Sources: Funnel contact page (2,000-unit minimum) · Archived packages page with list prices (Jun 2026) · Funnel integrations · Fenix launch (Apr 2025) · Knock CRM · RealPage CRM and AI leasing agent · Knock CRM on Capterra · Reported pricing, DoorLoop (Jun 2026)
Pick the one built for your portfolio.
Choose Funnel Leasing if
Operators with 2,000+ conventional units who want CRM, AI, online leasing and the resident app from one vendor with deep Yardi, RealPage or Entrata sync.
Strengths: One system: CRM, AI, online leasing and resident app with a single guest card across the portfolio. Deep, long-standing two-way sync with Yardi, RealPage and Entrata.
Choose Knock CRM if
RealPage/OneSite shops and large centralized leasing teams who want a mature CRM with attribution and reporting, and are comfortable with the RealPage ecosystem.
Strengths: A mature, full CRM with attribution, reporting and centralized leasing across large portfolios. The deepest RealPage/OneSite integration, with OpenAI-backed AI inside the CRM.
Smaller portfolio, or on AppFolio?
LeaseUp Bulldog
AI leasing assistant that texts every new rental lead, answers renter replies in seconds, qualifies the renter, and books the tour.
Best for: Operators under ~2,500 doors on AppFolio who want after-hours texting live this week without a CRM project.
Not for you if: No voice, email or web chat. No maintenance, renewal or collections agents. On Yardi and RealPage it works from direct lead delivery; automatic sync needs the vendor's partner interface and isn't live for any customer yet. Small company, short track record.
Common questions.
Which costs less, Funnel or Knock?
Funnel Leasing: List prices removed Sep 2026. Archived Jun 2026 list: $2.05/unit/mo Essentials, $3.70/unit/mo Intelligence, plus setup fees. Knock CRM: Not published; quote-only, unit-based (reported). Neither offers a free trial (Funnel: no trial; demo only; Knock: no trial; demo only).
Which integrates with my property management system?
Funnel Leasing: Yardi, RealPage, Entrata, ResMan (vendor site); AppFolio not listed. Knock CRM: RealPage, Yardi, Entrata, ResMan, MRI, AMSI (vendor directory); AppFolio announced 2022.
Is Funnel or Knock better for centralized leasing?
Both are built for it. Knock is a mature full CRM with attribution, reporting and centralized leasing across large portfolios, with the deepest RealPage/OneSite integration. Funnel is a renter-centric CRM with a single guest card across the portfolio and deep Yardi, RealPage and Entrata sync, and states a 2,000 conventional unit minimum.
Under 2,500 doors? See Bulldog on your own leads, free for 30 days.
30-day free trial. Setup on a 15-minute call. Your first property is live by the next morning.