LeaseUp Bulldog vs Knock CRM.
Two different products for two different operators. Knock CRM is realPage's multifamily CRM, now hosting the RealPage AI Leasing Agent built with OpenAI. Bulldog is a texting agent for AppFolio operators who want after-hours leads answered this week.
The facts, labeled.
| Knock CRM | LeaseUp Bulldog | |
|---|---|---|
| Channels | Chat, text, email, voice | SMS (text) only |
| PMS integrations | RealPage, Yardi, Entrata, ResMan, MRI, AMSI (vendor directory); AppFolio announced 2022 | AppFolio (guest-card sync and write-back) |
| Price | Not published; quote-only, unit-based (reported) | $199/mo first 100 doors, then $2.50/door |
| Minimum | Not published | None |
| Trial | No trial; demo only | 30-day free trial, self-serve checkout |
| Time to live | Not published | Live next business day (15-minute setup call) |
| Scope | Full CRM with attribution, scheduling, ID-verified tours; AI leasing agent inside the CRM; resident scope via other RealPage products | Leasing only: response, qualification, follow-up, tour booking |
| Human handoff | Agent tag-in/tag-out | One-tap takeover; stands down at application |
| Fair Housing | "Designed to support Fair Housing"; RealPage AI governance framework | Approved-facts-only replies; protected-class topics escalated; full audit log |
| Scale | 2.8M units; owned by RealPage (Thoma Bravo) since Oct 2022 | Founder-led; results published from two communities (+85% applications; 7s median reply to renter texts) |
Vendor facts checked 1 October 2026 against each vendor's own site and dated third-party sources; prices marked "reported" are not published by the vendor and come from third-party guides. Tell us if something is out of date: support@leaseupbulldog.com. Sources: Knock CRM · RealPage CRM and AI leasing agent · Knock CRM on Capterra · Reported pricing, DoorLoop (Jun 2026)
Pick the one built for your portfolio.
Choose Knock CRM if
RealPage/OneSite shops and large centralized leasing teams who want a mature CRM with attribution and reporting, and are comfortable with the RealPage ecosystem.
Strengths: A mature, full CRM with attribution, reporting and centralized leasing across large portfolios. The deepest RealPage/OneSite integration, with OpenAI-backed AI inside the CRM.
Choose LeaseUp Bulldog if
Operators under ~2,500 doors on AppFolio who want after-hours texting live this week without a CRM project.
You'll give up: No voice, email or web chat. No maintenance, renewal or collections agents. AppFolio is the only PMS integration today. Small company, short track record.
What it costs at 100, 300 and 1,000 doors.
| Doors | LeaseUp Bulldog (published) | Knock CRM (reported) |
|---|---|---|
| 100 | $199/mo | Not published; quote-only, unit-based (reported) |
| 300 | $699/mo ($2.33/door) | Not published; quote-only, unit-based (reported) |
| 1,000 | $2,449/mo ($2.45/door) | Not published; quote-only, unit-based (reported) |
Bulldog figures from the published price list: $199 covers the first 100 doors, $2.50 per door to 1,000, $2.25 to 2,500, $2.00 beyond. Competitor figures are repeated as published or reported; we don't estimate what a vendor hasn't stated.
Common questions.
Does LeaseUp Bulldog integrate with the same systems as Knock CRM?
No. Bulldog integrates with AppFolio today. Knock CRM lists: RealPage, Yardi, Entrata, ResMan, MRI, AMSI (vendor directory); AppFolio announced 2022.
Which responds faster?
Bulldog sends the first text on a new daytime lead in a median of about 100 seconds and answers renter texts in a median of 7 seconds (live accounts). Knock CRM: the vendor says "respond instantly" and 24/7 but publishes no seconds figure.
Can I run both?
Technically yes, but we don't recommend two assistants texting the same renter. Bulldog stands down automatically once a renter applies, which prevents double-texting with a PMS-native assistant.
See Bulldog on your own leads, free for 30 days.
30-day free trial. Setup on a 15-minute call. Your first property is live by the next morning.